The company operates its corporate headquarters, a research and development facility, and an esports gaming arena along Braddell Road, Singapore. In April 2021, the company unveiled the Magnus, a magnetic metal desk. In 20, during the COVID-19 pandemic, demand for the company's chairs rose greatly, partly because of office workers who had to work from home. In 2020, the company sold its millionth chair. Two more chairs, the Throne V2 and the Omega, were released in October 2015. The company's first product was a gaming chair, the Secretlab Throne V1, that was launched in March 2015. Its starting capital, which came from the two founders' savings, was S$50,000, and went mostly into research and development. Secretlab was founded as a startup company in December 2014 by former professional esports players Ian Alexander Ang and Alaric Choo, both of whom specialised in StarCraft II. It primarily designs and manufactures gaming chairs. Secretlab is a Singaporean furniture company established by Ian Ang and Alaric Choo in 2014.
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